Hi, I'm Sonja.
Road-dusted, spreadsheet-obsessed, and witchy as hell—currently crafting in Jacksonville, FL.
In 2022, I sold my stuff, crammed what was left into a two-door Mini, and drove away from my home state of Minnesota. States blurred past—Airbnbs, detours, findings, feelings, fears. A couple years in, a tarot reading in Yucca Valley cracked me wide open and led me to Kundalini. That’s when things started weaving together. Data kept me grounded. Ritual pulled me through. Both are stitched into this brand.
SEIÐR HUS (pronounced SAY-thr HOOS, meaning “House of Seiðr”) is named for the Old Norse craft of trancework, song, and fate-weaving. It’s where practical care meets everyday magic. I make the things you’ll actually use: balms, bars, oils, incense—clean labels, honest ingredients, zero guru nonsense. Small batch. Hands-on. I formulate, pour, design, label, photograph—and yes, build the financial models. I’m scrappy. I’m stubborn. I’m here to make daily ceremony feel easy and real.
This is for the in-between. The analyst who also charges their crystals. The parent who just needs two minutes of quiet. The overworked soul who wants to feel like themselves again. The yogi who loves a little scent magic when tuning in. Rub an oil, breathe on purpose. Mist before lights-out. Strike a match and watch the smoke curl. Tiny spells. Big shift.
I’m also training in Kundalini to bring more ritual, energy work, and no-BS practice into the mix. Expect simple tools, clear instructions, and space to be exactly who you are—nerdy, witchy, exhausted, creative, all of it.
Seiðr Hus: small batch, big energy, witchy vibes.
Rooted Intention
Seiðr Hus was born from the dirt, the flame, and the need to make ritual feel real—handcrafted tools for slowing down, tuning in, and getting a little wild with your magic.
About Seiðr Hus
Born in the quiet space between fear and faith, Seiðr Hus began as a whisper. In a season of stillness, I turned inward—toward ritual, scent, and the steady wisdom of plants. What started as personal alchemy became a craft: small-batch oils and candles, each one blended by hand and rooted in intention. Seiðr Hus isn’t just a brand—it’s a way home. A tether to the sacred in the everyday. A reclamation of softness, strength, and the feral feminine.
MORE THAN A SHOP
This site is a gathering place—for the curious, the crafty, and the rooted. It’s not just about buying a balm or lighting a candle. It’s about learning what’s in it, why it matters, and how to bring ritual into the everyday. Here you’ll find the basics, the botanicals, and the behind-the-scenes—all shared in the spirit of getting back to the dirt, the flame, and the plants that have always had our backs.
